Explores the Artistic World of Nil Görgülü The Queen of Flowers

Nil Görgülü Stepping into the luminous universe of Nil Görgülü, the visionary founder of NGG JEWELZ, feels like walking through a living garden made of gold and light. This Turkish-Lebanese designer has redefined contemporary luxury with her exquisite, flower-inspired creations, each piece a delicate balance between Ottoman artistry and modern sophistication.

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What started as a small atelier hidden within Istanbul’s historic Grand Bazaar has blossomed into a globally admired jewelry house, adorning clients from New York to Riyadh and now Dubai, where Nil recently unveiled her latest gem, the NGG Concept Store inside Kulture House, located on 106 Beach Road, Jumeirah 1.

During our visit, Luxe Varié Magazine was captivated by the atmosphere: elegant, serene, and filled with timeless charm. Every jewel seemed to whisper a story, petals sculpted by hand, stones set one by one with a patience that speaks of mastery and devotion. It’s clear why Nil is celebrated as “The Queen of Flowers”; her work radiates both power and poetry, transforming craftsmanship into an emotional experience.

Inside her Dubai boutique, clients can explore limited collections and bespoke creations while immersing themselves in the brand’s garden-like aesthetic. The concept store also doubles as an intimate creative space, where Nil hosts private design sessions, jewelry-care workshops, and conversations about entrepreneurship in art, blending culture and community with luxury.

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Beyond her signature jewels, the NGG Concept Store curates lifestyle treasures such as silk scarves adorned with floral patterns, handcrafted ceramics, and a bespoke candle line created in collaboration with a local perfumer. Each element harmonizes with Nil’s artistic philosophy: elegance, authenticity, and detail over excess.

Having earned the 2024 New York Fashion Award for Best Innovation in Jewellery Design, Nil Görgülü continues to inspire the world with her ability to merge tradition with innovation.

Her creations are not mere accessories, they are masterpieces that bloom from her hands with the grace of living art.

For a glimpse into this universe, visit @nggjewelz and @thenggconcept or better yet, experience it in person. Because to truly understand NGG JEWELZ is to witness how luxury, art, and emotion intertwine in every shimmering petal.