B&B HOTELS Opens Second U.S. Property on Orlando’s International Drive

B&B HOTELS celebrated the grand opening of B&B HOTEL Orlando International Drive near Universal on March 11, 2026, marking its second U.S. property following Miami and signaling the start of a broader Florida expansion planned for 2026.

The VIP ribbon‑cutting event brought together French corporate leaders, Central Florida officials, tourism executives, and business partners. CEO Amir Mustafa and senior leadership welcomed guests and shared the brand’s vision for long‑term U.S. growth. Luxe Varié Magazine was honored to attend the celebration, which highlighted strong enthusiasm for the arrival of a European hospitality brand in Central Florida.

As the first fully renovated, on‑brand B&B HOTEL in the United States, the Orlando property showcases modern accommodations, thoughtful design, and the company’s signature “Value for Money” philosophy. Guests toured the refreshed hotel and enjoyed a reception featuring curated bites and cocktails.

Located in the heart of Orlando’s tourism corridor and minutes from Universal Orlando Resort, the hotel is positioned to serve both leisure and business travelers. With more than 900 hotels across 19 countries, B&B HOTELS continues to expand responsibly while emphasizing quality, service, and community engagement.